FM104's HitMix Live

Hitmix Radio Ireland is a digital radio service based in Ireland that maintains a continuous twenty-four-hour broadcast schedule focused on contemporary popular music. The station adheres to a Contemporary Hit Radio (CHR) format, delivering a selection of current chart-topping tracks alongside high-rotation singles from recent years. Its output is characterized by a mix of global and domestic hits, ensuring a consistent audio stream tailored for a mainstream audience.

The programming is designed to provide a constant musical background, with a heavy emphasis on pop and rhythmic genres. The station prioritizes a high-energy sequence of songs with minimal spoken-word content, allowing the music to remain the primary focus of the listener experience. By drawing from international music charts, the service provides a recognizable and familiar playlist intended for broad demographic appeal across the digital landscape.