REACH OR MISS - Entrepreneurial Marketing Success
Hayut Yogev
The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.
Categories: Business
Listen to the last episode:
Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. |
Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world's top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I've asked her to join me today.
The biggest, most critical failure with customers
- I have a two-fold failure.
- The biggest failures are taking on clients without the bandwidth, without the support system that I need. We are in demand and are blessed to be in demand. At some points, we want to take on clients when we just don't have the right support team in place. And that's not a fair thing for us to do because when we do that, we don't give them the best results or the best client experience with us. We want to be the Four Seasons of ad agencies.
- The second failure would be taking any client, especially when you’re newer. That was when we failed because we weren't working with a partner that had everything in place. It was kind of like putting a Ferrari engine in a VW Bug.
Biggest success with customers
- I stand for full reporting. When we talk to our customers, it's almost like we're flipping all the ways in which they were mishandled and mismanaged by other agencies and saying, “You deserve this.”
- We do full transparency. We'll tell you when we're wrong and when we've done something wrong. We want to meet with you regularly and build a long-term relationship. We're always on camera with them. So, it's doing business with people.
- My son was working on a project at school. (He’s in high school now.) He was using a video editing software. I looked up that video editing software’s ads because I ran ads, and I realized that they were struggling. They just did not have great customer feedback.
- I went directly to this company, it's a SAS company, and said, “Can I get connected with your director of digital marketing?” I got the client, and I think it's funny because I had just interviewed someone for my own YouTube.
Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. |
As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to pull back the curtain on what life is like within Super73, how the company has succeeded, and where it is going next.
The biggest, most critical failure with customers
- I think it’s a matter of really understanding what they want.
- Early on, we had this idea of what we wanted to do, and we kept trying to insist to our customers, “Hey, this is what you want. This is the product for you.” We were missing a few key features.
- We heard that directly from the customers and I think it has really changed the way that we view our products, from designing to prototyping to testing it. We really engage with the customers now.
Biggest success with customers
- We recently released a bike called the ZX. It's not necessarily too remarkable of a product, but it is a perfect product for a demographic that was asking for it for a long time. We really took into account what customers were saying in the comment sections, what they were saying on reviews.
- That really created something so magical because it was exactly what our customer was looking for. When we released that bike, it was positivity across the board. Everybody was so happy. The customers were happy. Our design team was happy.
Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales. |
He helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand.
He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his clients from all around the world do the same.
The biggest, most critical failure with customers
- One of them was not testing offers before validating them.
- I worked on a product once that I was perfecting and I didn't show it to anyone. I didn't get any feedback. I didn't ask anyone if they wanted it or not. I worked for about a month on it. When I put it out there, no one even cared about it. The tool was a really big failure.
Biggest success with customers
- We had a product that helped people by working on their messaging. We did a beta test first at a lower price, just to test how it worked. When we took a small group for the beta test, we were surprised that the people got value from the test. When we published the course and pushed the program, some of the beta testers asked to pay full price.
I’d love to hear what are your favorite episode?
Previous episodes
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267 - Ep. 266 – From the biggest failure to the biggest success – the successful entrepreneurs that reached new success records Mon, 09 May 2022 - 0h
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266 - Ep. 265 – Rick Elmore: “Build the best relationships you can with your first clients. Those are your lighthouse customers.” Mon, 02 May 2022 - 0h
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265 - Ep. 264 – Rhonda Petit advise entrepreneurs: Learn what the true value of your business is! Mon, 25 Apr 2022 - 0h
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264 - Ep. 263 – Jake Jorgovan: “It helps to launch a business in a rising tide, like in a rising wave. That’s what we are doing with podcasting right now.” Mon, 18 Apr 2022 - 0h
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263 - Ep. 262 – Dan Zavorotny: “You just gotta go and try to sell to someone to see who wants your product. The goal is to get them to put their credit card in” Mon, 11 Apr 2022 - 0h
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262 - Ep. 261 – The three thought leaders that changed my entrepreneurial journey Mon, 04 Apr 2022 - 0h
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261 - Ep. 260 – Lucas Root “The biggest reason that businesses fail is that the founder didn’t have enough money to pay their own bills” Mon, 28 Mar 2022 - 0h
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260 - Ep. 259 – The biggest most critical failure with customers Mon, 21 Mar 2022 - 0h
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259 - Ep. 258 – Robbie Samuels’s best advice: “Don’t create solutions in a vacuum; invite input from your most likely prospects.” Mon, 14 Mar 2022 - 0h
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258 - Ep. 257 – Chris Beall “The number one mistake entrepreneurs make is not trying to sell their product before building it.” Mon, 07 Mar 2022 - 0h
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257 - Ep. 256 – Lisa & Deevo: everybody genuinely has at least one superpower that they can share Mon, 28 Feb 2022 - 0h
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256 - Ep. 255 – Patrick Parker’s one key success factor is Focus. “Because there’s so much noise going on in the world about what works and what doesn’t work.” Mon, 21 Feb 2022 - 0h
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255 - Ep. 254 – Mark Colgan: “It’s one thing to market and sell to people. It’s another thing to actually deliver on the promise that was sold.” Mon, 14 Feb 2022 - 0h
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254 - Ep. 253 – Michael Unbroken: “You have to be able to separate who you are as a human being, to an extent, from who it is that you are as a business owner.” Mon, 07 Feb 2022 - 0h
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253 - Ep. 252 – Robyn Johnson’s best advice: When you’re looking at customer approach, make sure that you’re offering what your customers really want. Mon, 31 Jan 2022 - 0h
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252 - Ep. 251 – Nothing happens until you sell something Mon, 24 Jan 2022 - 0h
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251 - Ep. 250 – Only those who quit fail. never, ever give up. You just have to keep going Mon, 17 Jan 2022 - 0h
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250 - Ep. 249 – Miriam Schulman: “You need to make sure you’re building customers and creating customer experience rather than just focusing on sales.” Mon, 10 Jan 2022 - 0h
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249 - Ep. 248 – Khaled Maziad: “You can’t go against the market. You need to clearly know what they want and then give it to them.” Mon, 03 Jan 2022 - 0h
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248 - Ep. 247 – Mark Lachance best advice: “If you want to scale your business, “don’t fall into the trap.” You don’t need to be the smartest person in everything and everywhere. Mon, 27 Dec 2021 - 0h
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247 - Ep. 246 – Parham Albadvi: “You need to develop relationships and build trust rather than always looking for a transactional relationship.” Mon, 20 Dec 2021 - 0h
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246 - Ep. 245 – Tim Cakir best advice: Be obsessed with the problem not the solution; if you obsess about the problem, the solution will change over time, getting better and better. Mon, 13 Dec 2021 - 0h
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245 - Ep. 244 – Brian Fritton best advice: “Don’t be afraid to narrow. The fastest and highest-quality way is by focusing first on a smaller group of people who will love your and represent your product” Mon, 06 Dec 2021 - 0h
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244 - Ep. 243 – Scott Turman’s key success factor is tenacity; never give up. Failure was never an option! Mon, 29 Nov 2021 - 0h
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243 - Ep. 242 - Brian Roland: “As an entrepreneur wherever you are, you're looking for gaps and thinking, ‘How can I fill that gap? How can I bridge that gap?’” Mon, 22 Nov 2021 - 0h
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242 - Ep. 241 – The Most Important Law of Marketing Mon, 15 Nov 2021 - 0h
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241 - Ep. 240 – Michael Cannavo – Super73: One of the biggest tools that have worked for us has been our organic engagement on social media. Mon, 08 Nov 2021 - 0h
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240 - Ep. 239 – Yaro Starak: “You have to actually meet your customers where they are… Then present an alternative pattern or way to solve their problems.” Mon, 01 Nov 2021 - 0h
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239 - Ep. 238 – Serioja Glorie – Sergei’s best advice for entrepreneurs: “There’s just one simple rule and it’s never, ever give up. You just have to keep going.” Mon, 25 Oct 2021 - 0h
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238 - Ep. 237 – Toccara Karizma’s key success factor: “For me, it’s mindset. I don’t ever believe in chasing money. I chase joy, and money naturally follows.” Mon, 18 Oct 2021 - 0h
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237 - Ep. 236 – John Thalheimer: “I believed everyone in the world needed my products, and it wasn’t true. that’s the biggest challenge entrepreneurs have.” Mon, 11 Oct 2021 - 0h
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236 - Ep. 235 – Steven Hoffman: You can’t generate demand. Demand is either out there or not. In that case, you should kill the product and move on. Mon, 04 Oct 2021 - 0h
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235 - Ep. 234 – Vikrant Shaurya’s best advice: “start small, think big.” in my first business, I was doing the complete opposite and ran out of money in six months…” Mon, 27 Sep 2021 - 0h
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234 - Ep. 233 – Anthony Blatner: “You’re not going to be able to do everything by yourself. You’ll need to surround yourself with other people that will push you and whom you’re going to learn from.” Mon, 20 Sep 2021 - 0h
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233 - Ep. 232 – Dan McGaw Best Advice: “Focus on generating revenue. Sometimes it’s much easier to sell and get your customers, not only to raise money.” Mon, 13 Sep 2021 - 0h
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232 - Ep. 231 – Mark Firth: “You need to be in control of your audience. You should have your own audiences like an email list, podcast listeners, or phone numbers”. Mon, 06 Sep 2021 - 0h
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231 - Ep. 230 – Karl Maier: “The team is how you make the work. Any one player can only go solar, but as a team you can go much further.” Mon, 30 Aug 2021 - 0h
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230 - Ep. 229 – Jess Chan’s best advice: “just get started and figure it out along the way… entrepreneurs fail when they try to have it all figured out.” Mon, 23 Aug 2021 - 0h
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229 - Ep. 228 – Roger Hardy built a NASDAQ-listed public company with his sister and sold it for almost half a billion dollars. Today he found a new opportunity in the eye care business. Mon, 16 Aug 2021 - 0h
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228 - Ep. 227 – Andrea Owen: “Success doesn’t happen in a vacuum! You have to ask for help, whether that is with a therapist, your best friend, or your partner.” Mon, 09 Aug 2021 - 0h
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227 - Ep. 226 – Chris Mercer “What I am obsessed with is figuring out how to perfect systems as it relates to measurement, entrepreneurship and listening to customer journeys.” Mon, 02 Aug 2021 - 0h
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226 - Ep. 225 – Aidan Sowa is aiming to reach nine figures in nine years Mon, 26 Jul 2021 - 0h
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225 - Ep. 224 – Is there a formula for reaching Entrepreneurial Business Success? Mon, 19 Jul 2021 - 0h
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224 - Ep. 223 – Kevin Urrutia made it super easy for his customers to connect with the company. That what led to his biggest success Mon, 12 Jul 2021 - 0h
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223 - Ep. 222 – Imran built a successful digital business through creating meaningful connections on Twitter Mon, 05 Jul 2021 - 0h
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222 - Ep. 221 – Those who know how to serve their customer – win the sale! Mon, 28 Jun 2021 - 0h
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221 - Ep. 220 – Ronny Leber created entrepreneurship around what he loves doing and tells entrepre-neurs: “the only limit is your own imagination.” Mon, 21 Jun 2021 - 0h
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220 - Ep. 219 – Jason Zilberbrand, who has the largest aircraft appraisal firm in the world, shows success starts with finding what you’re really good at… Mon, 14 Jun 2021 - 0h
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219 - Ep. 218 – Jenn T Grace pivoted from a consultant to a successful book publisher, bringing voice to the invisible stories that free people from their isolation Mon, 07 Jun 2021 - 0h
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218 - Ep. 217 – Dan Morris is on a mission to help 1000 businesses by 2025 by using the “4 R’s” any business needs To Maximize its Sales Process Mon, 31 May 2021 - 0h